Marketing material about the Grundfos Hydrogen Sulphide Solution

- The necessary overview and a high-quality final product

Client: Grundfos Holding A/S

Time: 2016

Service: copywriting, translation, and proofreading in Danish and English

When Grundfos needed to develop marketing material in Danish and English for a technically advanced sewage solution, I contributed as a copywriter, translator, and proofreader. When I joined the project, a good deal of material was already in development; I therefore proofread a booklet and the on-screen text and voiceover content for an animated film. After this, I wrote a case story, a brochure, and a number of web texts in Danish and translated the booklet, the brochure, the case story, a presentation, and the web content into English. The materials communicated the benefits of the Grundfos Hydrogen Sulphide Solution which combats hydrogen sulphide (H2S) issues efficiently and cost-effectively through adaptive chemical dosing.

Throughout the project, I worked closely with Grundfos and with the external design and marketing agency in charge of much of the graphic design and for developing the animated film. It was particularly important to ensure consistent tonality and messaging across all of the materials, no matter where they had been developed.

- It has been a pleasure to work with Rasmus on communicating the complex Grundfos Hydrogen Sulphide Solution case through website copy, our customer case, and the booklet, says Christian Schou, Application Manager at Grundfos. – Rasmus was quick to get the necessary overview of the subject matter, making the process easy and resulting in a high-quality final product.

After the project, I wrote an article for danskVand, the member magazine of DANVA (the association of Danish water utilities), describing the outcome of an investigation into H2S issues in Denmark carried out by Grundfos and DANVA.

Grundfos Hydrogen Sulphide Solution page on (not all content developed by me)

danskVAND no. 1, 2017. My article (in Danish) is on page 46-47