Authoring of a service product catalogue in English
- Good texts, a proactive search for input, and a good overview
Client: Grundfos Holding A/S
Time: 2011-2013
Service: copywriting in English
In 2011, when Grundfos launched a focused strategic effort to increase visibility of its service products and make them a more integrated part of the company's overall product portfolio, I was given the assignment of writing the text for a complete catalogue of these service products for internal use.
For each service product (including repairs, online pump monitoring, and energy optimisation), I wrote text based on input from Grundfos product specialists covering the product, its benefits to the customer, delivery processes and procedures – and the link between the service products and the company's general strategic targets. I worked closely together with the Service & Solutions department at Grundfos and with the graphic designer responsible for the catalogue layout.
– Rasmus has been capable of writing good texts based on simple briefings as he is also very proactive in his search for further input, says Marketing Project Manager Iben Glargaard Nielsen, Grundfos Holding A/S. – He has not only worked as a copywriter but also helped to manage the process as many people were involved in the work. In that respect, I think Rasmus is good at keeping an overview. Rasmus is pleasant to work with, and he is good at capturing the essentials from various inputs.
The catalogue underwent continuous proofreading and many adjustments before the first edition was launched in early 2013.
Service website of Grundfos
