Marketing campaign content for dosing pumps

- Excellent printable quality in just a few days

Client: Grundfos Holding A/S

Time: 2015-2016

Service: copywriting in English

On two occasions, I have written copy for marketing campaigns for the Grundfos SMART Digital range of digital dosing pumps. For both campaigns, I wrote technical articles, press releases, printed ads, direct mail, customer presentations, product brochures, information leaflets, a video showing pump production, e-mail signatures, and so on.

The first occasion was a remarketing campaign for the existing SMART Digital range in 2015. The aim was to counteract marketing by a Grundfos competitor, and a number of content elements needed to be developed at very short notice. The second occasion was a launch campaign for the all-new SMART Digital XL range. On both projects, I worked closely with a product specialist, a marketing coordinator, and a graphic designer.

- Based on a short briefing, Rasmus was able to combine the key selling points with the technical advantages of the product, said Jürgen Kiefer, then Global Product Manager at Grundfos Holding A/S. – The result was technical articles and advertising that we could use immediately for the marketing campaign. All inquiries were dealt with immediately, and the articles were available in excellent printable quality after just a few days ... or after a few hours in urgent cases. It is a pleasure to work with Rasmus.

Campaign website of the Grundfos SMART Digital range. Most content here was written or edited by me